Business training
Training for
High Sales Intensity situations
Business developers & entrepreneurs, take the lead and challenge your customers to generate value.
+More than 1,500 companies place their trust in us
Your challenges
Understanding your challenges
"Training excellence behaviors at critical moments in the sales process".
"Maximizing trust and influence to win the buying decision, 3 crucial postures".
"Renew your team dynamics and reinvent your rituals".
Benefits
The benefits of our training courses
Activate your efficiency GPS: "It's plug & play and made to measure!
Sales teams with greater confidence and influence in their customer interactions
"A real game changer", the impact will change the level of play
3 steps
The stages of support
Step 1
Observe and document the best practices of your champions in vivo and in vitro
Step 2
Clarify your sales model around high-intensity situations and excellence behaviors
Step 3
Surgical training methodology, worldwide deployment
MCR Selling in figures
Sales excellence to support your growth
Key figures
+40%
closing rate after integrating sales and negotiation reflexes
Key figures
+35%
average basket thanks to increased expertise in perceived value
"MCR is first and foremost a human encounter with Frédéric and Cyrille: two committed and deeply complementary professionals.
Their approach enabled us to accurately understand our challenges and design a solution that was truly adapted to our organization. Right from the outset, the entire project group perceived a genuine desire to help us progress and support us in transforming our operating methods.
Over the course of the collaboration, we came to appreciate the expertise of the MCR teams, their ability to listen, their agility and their sense of partnership. Their availability and their ability to fine-tune the solution right up to the last minute were key factors in the project's success.
Today, we are delighted with this collaboration, which is now a long-term one. Thank you to the entire MCR team for your commitment and partnership!
Bruno Calvet
Sales Strategy Manager, Thuasme
Our strengths
Key figures and impact
Our mission is to provide tailor-made solutions for the sustainable growth of companies and their employees.
Supported customers
Years of experience
Assignments completed
Tips & News
Our latest news
Managing sales performance in 2026: truly useful indicators
In 2026, sales performance management will no longer rely on a multitude of indicators, but rather on the selection of truly actionable KPIs. Weighted pipeline, conversion rate, sales cycle, deal value, forecast reliability, and customer loyalty will become the key benchmarks for structuring a clear, decision-oriented dashboard focused on sustainable performance.
Sales training: invest at the beginning of the year to maximize annual performance
The beginning of the year is a strategic time to structure sales performance. Investing in sales training in January allows you to align skills, strategy, and results throughout the year.
2026 Business Strategy: Identifying Your True Value Creation Levers
In 2026, commercial performance will no longer be driven by volume but by value creation. Identifying the real drivers, aligning strategy with business challenges, and prioritizing actions will become essential for sustainable performance.
FAQ
Do you have any questions?
The answers can be found here.
How quickly can we achieve the first results?
While the fixed salary is the basic element in attracting employees, motivation and loyalty are closely linked to the relevance of Total Rewards. Variable salaries and profit-sharing policies (profit-sharing, profit-sharing, matching contributions, etc.) have a major impact on motivation and a sense of belonging.
Is there a minimum number of sales reps required to launch a mission?
If well used and communicated, all the elements of the global remuneration package are tools that have an impact on loyalty (health insurance, provident scheme, benefits in kind, etc.).
Are you exclusively B2B?
Compensation is a strategic and sensitive subject. Communication is essential at different stages of our support (upstream, during, and downstream...), with the various key players involved (Codir, operational managers, social partners, employees concerned).