Business training
Training for
High Sales Intensity situations
Business developers & entrepreneurs, take the lead and challenge your customers to generate value.
+More than 1,500 companies place their trust in us
Your challenges
Understanding your challenges
"Training excellence behaviors at critical moments in the sales process".
"Maximizing trust and influence to win the buying decision, 3 crucial postures".
"Renew your team dynamics and reinvent your rituals".
Benefits
The benefits of our training courses
Activate your efficiency GPS: "It's plug & play and made to measure!
Sales teams with greater confidence and influence in their customer interactions
"A real game changer", the impact will change the level of play
3 steps
The stages of support
Step 1
Observe and document the best practices of your champions in vivo and in vitro
Step 2
Clarify your sales model around high-intensity situations and excellence behaviors
Step 3
Surgical training methodology, worldwide deployment
MCR Selling in figures
Sales excellence to support your growth
Key figures
+40%
closing rate after integrating sales and negotiation reflexes
Key figures
+35%
average basket thanks to increased expertise in perceived value
"MCR is first and foremost a human encounter with Frédéric and Cyrille: two committed and deeply complementary professionals.
Their approach enabled us to accurately understand our challenges and design a solution that was truly adapted to our organization. Right from the outset, the entire project group perceived a genuine desire to help us progress and support us in transforming our operating methods.
Over the course of the collaboration, we came to appreciate the expertise of the MCR teams, their ability to listen, their agility and their sense of partnership. Their availability and their ability to fine-tune the solution right up to the last minute were key factors in the project's success.
Today, we are delighted with this collaboration, which is now a long-term one. Thank you to the entire MCR team for your commitment and partnership!
Bruno Calvet
Sales Strategy Manager, Thuasme
Our strengths
Key figures and impact
Our mission is to provide tailor-made solutions for the sustainable growth of companies and their employees.
Supported customers
Years of experience
Assignments completed
Tips & News
Our latest news
Summer Break: Don't Let Your Sales Management Take a Vacation
Summer is the ideal time to take control of—rather than simply endure—the slowdown in business. Four key strategies to implement: a mid-year review, monitoring of key accounts, a back-to-business plan, and a sales seminar—all prepared in advance. What isn’t addressed this summer won’t be addressed amid the rush of September.
Sales Management and Performance Management: Use the Mid-Year Review to Set the Stage for a Successful Second Half of the Year
At the end of the first half of the year, sales management focuses on three key areas: assessing mid-year performance, navigating the summer lull without losing momentum, and preparing for a strong start to the second half of the year. The data is clear: the difference between an average team and a top-performing team isn’t about talent—it’s about management. Here’s how to empower your teams to outperform.
Corporate events: a driver of sustainable performance?
A sales event (convention, kick-off, sales challenge, launch seminar) only becomes a driver of performance when it is part of a comprehensive strategy, rather than a standalone highlight.
Its value is not measured by attendance rates, but by its ability to support specific business objectives and trigger lasting momentum. The decisive moment is not the event itself, but its continuation in the weeks that follow: an activation plan, managerial follow-up, and tracking of commitments.
FAQ
Do you have any questions?
The answers can be found here.
How quickly can we achieve the first results?
While the fixed salary is the basic element in attracting employees, motivation and loyalty are closely linked to the relevance of Total Rewards. Variable salaries and profit-sharing policies (profit-sharing, profit-sharing, matching contributions, etc.) have a major impact on motivation and a sense of belonging.
Is there a minimum number of sales reps required to launch a mission?
If well used and communicated, all the elements of the global remuneration package are tools that have an impact on loyalty (health insurance, provident scheme, benefits in kind, etc.).
Are you exclusively B2B?
Compensation is a strategic and sensitive subject. Communication is essential at different stages of our support (upstream, during, and downstream...), with the various key players involved (Codir, operational managers, social partners, employees concerned).