Strategic business consulting
Optimize your sales performance
Improve your 7 performance mudas: organization, processes, steering and management, sales methods, compensation, tools.
+More than 1,500 companies place their trust in us
Your challenges
Understanding your challenges
"We're getting results, but we don't really know why or how to do better.
"Our ambitions are clear, but the field alignment is not".
"We feel we've reached a glass ceiling, but we don't know where it's coming from".
Benefits
The benefits of diagnosis
Moving from a "gut-feel" analysis to a factual and convergent one
An operational and engaging action plan
Growth by unlocking your brakes to unleash conquest and margins
4 steps
The stages of support
Step 1
Immersion dive with your teams and managers
Step 2
Evaluate your MCR Sales Index: the 7 points where value is created/destroyed
Step 3
Benefit from an innovative and specific sales method
Step 4
Supporting the implementation of the growth and training plan
MCR Selling in figures
Behind thousands of success stories is MCR Selling
Key figures
+35%
overall performance through better prioritization of markets and resources
Key figures
-20%
commercial costs by eliminating low value-added actions
"More appointments, more productivity, more efficiency. MCR support has really helped our teams progress."
Benjamin Herdalot
CHR Sales Manager, Nespresso
Our strengths
Key figures and impact
Our mission is to provide tailor-made solutions for the sustainable growth of companies and their employees.
Supported customers
Years of experience
Assignments completed
Tips & News
Our latest news
Managing sales performance in 2026: truly useful indicators
In 2026, sales performance management will no longer rely on a multitude of indicators, but rather on the selection of truly actionable KPIs. Weighted pipeline, conversion rate, sales cycle, deal value, forecast reliability, and customer loyalty will become the key benchmarks for structuring a clear, decision-oriented dashboard focused on sustainable performance.
Sales training: invest at the beginning of the year to maximize annual performance
The beginning of the year is a strategic time to structure sales performance. Investing in sales training in January allows you to align skills, strategy, and results throughout the year.
2026 Business Strategy: Identifying Your True Value Creation Levers
In 2026, commercial performance will no longer be driven by volume but by value creation. Identifying the real drivers, aligning strategy with business challenges, and prioritizing actions will become essential for sustainable performance.
FAQ
Do you have any questions?
The answers can be found here.
How quickly can we achieve the first results?
While the fixed salary is the basic element in attracting employees, motivation and loyalty are closely linked to the relevance of Total Rewards. Variable salaries and profit-sharing policies (profit-sharing, profit-sharing, matching contributions, etc.) have a major impact on motivation and a sense of belonging.
Is there a minimum number of sales reps required to launch a mission?
If well used and communicated, all the elements of the global remuneration package are tools that have an impact on loyalty (health insurance, provident scheme, benefits in kind, etc.).
Are you exclusively B2B?
Compensation is a strategic and sensitive subject. Communication is essential at different stages of our support (upstream, during, and downstream...), with the various key players involved (Codir, operational managers, social partners, employees concerned).