Mobilize. Catalyze. Reveal.
Reveal the full potential of your sales performance
Transform your practices, boost your margins and unleash your teams' potential with a tailor-made, innovative and engaging approach.
Commercial excellence
From strategic consulting to hands-on training
We transform the potential of your sales forces into sustainable sales performance, by giving teams the tools, reflexes and culture of excellence. In this way, sales efficiency becomes a competitive advantage, not an unpleasant challenge.
+35% sales performance
identifying the levers that create or hinder value in your organization
A method that makes all the difference
Transform your sales performance and position yourself as a market leader.
A sustainable transformation
Transform your practices, boost your margins and unleash your teams' potential with a tailor-made, innovative and engaging approach.
Our solutions
How we can
improve your performance
Transform your practices, boost your margins and unleash your teams' potential with a tailor-made, innovative and engaging approach.
Let's identify the critical points of value creation and destruction in your organization.
Train your teams to master critical sales moments, maximize trust and influence, and activate excellent behaviors.
Reinforce team commitment and motivation, promote cohesion and collaboration, and offer dynamic, interactive content.
Created by and for professional negotiators, the FOR ONE label is dedicated to the art of complex, strategic negotiation.
MCR Selling in figures
Sales excellence to support your growth
Commercial excellence is the sum of small, mastered details.
Cyrille MEUNIER
Associate Director MCR Selling
Key figures
72%
of companies increase their conversion rate after our training courses
+more than 1,500 companies supported
Many companies
already trust us
"With MCR, we found a team of true professionals, capable of listening to us, analyzing our strengths and weaknesses, and helping us add the emotional dimension that was missing from our sales. Their support has enabled us to structure a sustainable negotiation methodology that can be passed on to all our teams. "
Stéphane JEDELE
CEO, Arpa Cooking
"We chose MCR for its tailor-made approach and hands-on expertise in the field. Two years later, the results are there: more appointments, more productivity, more efficiency. The support we received really helped our teams to progress.
Benjamin HerdalotCHR Sales Manager, Nespresso
"In 35 years of working with training companies, MCR is the only one to have offered us a truly differentiating approach: a method based on storytelling and co-construction, deployed internationally, which enables our 650 sales people to go beyond the simple customer response to reveal implicit needs and make a difference in our market."
Cyril Kovarski
Global Chief Sales Officer, Capgemini Engineering
"What some of our teams were able to do, all of them now do systematically: propose complementary sales with boldness and conviction, without letting prejudices hold them back, and it's this collective assurance that boosts their performance."
Sami Rémili
CEO France
"Our sales teams were resigned and losing confidence, they have regained their momentum with the feeling of having new levers to make the difference against the competition. We're looking forward to the next few months to make this a lasting reality."
Bruno CalvetGroup Marketing and Sales Director
Our strengths
MCR Selling, the benchmark partner for sales performance
We help companies to structure, mobilize and reward their teams for sustainable, shared growth.
Supported customers
Years of experience
Assignments completed
Expert consultants
Tips & News
Our latest news
Managing sales performance in 2026: truly useful indicators
In 2026, sales performance management will no longer rely on a multitude of indicators, but rather on the selection of truly actionable KPIs. Weighted pipeline, conversion rate, sales cycle, deal value, forecast reliability, and customer loyalty will become the key benchmarks for structuring a clear, decision-oriented dashboard focused on sustainable performance.
Sales training: invest at the beginning of the year to maximize annual performance
The beginning of the year is a strategic time to structure sales performance. Investing in sales training in January allows you to align skills, strategy, and results throughout the year.
2026 Business Strategy: Identifying Your True Value Creation Levers
In 2026, commercial performance will no longer be driven by volume but by value creation. Identifying the real drivers, aligning strategy with business challenges, and prioritizing actions will become essential for sustainable performance.