Commercial events
Inspiring sales seminar
Boost the impact of your sales seminars! We design and run events that give meaning, reinforce cohesion and create a real dynamic of commitment around your business issues.
+More than 1,500 companies place their trust in us
Your challenges
Understanding your challenges
Reinforce the commitment and motivation of sales teams.
Promote team cohesion for better collaboration in the workplace.
Acquire practical skills that can be applied directly in the field.
Benefits
The benefits of diagnosis
Assessment of your team's specific needs for tailor-made seminars.
Interactive, dynamic content to stimulate buy-in and active participation.
Post-seminar follow-up to ensure practical application and long-term impact.
3 steps
The stages of support
Step 1
Analysis of your company's objectives and specific needs.
Step 2
Tailor-made seminar design with practical, engaging presentations.
Step 3
Post-seminar follow-up and evaluation to measure impact and adjust future actions.
MCR Selling in figures
Sales excellence to support your growth
Key figures
+50%
team commitment observed after internal conventions and challenges
Key figures
+20%
sales productivity thanks to renewed energy and cohesion post-event
"More appointments, more productivity, more efficiency. MCR support has really helped our teams progress."
Benjamin Herdalot
CHR Sales Manager, Nespresso
Our strengths
Key figures and impact
Our mission is to provide tailor-made solutions for the sustainable growth of companies and their employees.
Supported customers
Years of experience
Assignments completed
Tips & News
Our latest news
Sales Management and Performance Management: Use the Mid-Year Review to Set the Stage for a Successful Second Half of the Year
At the end of the first half of the year, sales management focuses on three key areas: assessing mid-year performance, navigating the summer lull without losing momentum, and preparing for a strong start to the second half of the year. The data is clear: the difference between an average team and a top-performing team isn’t about talent—it’s about management. Here’s how to empower your teams to outperform.
Corporate events: a driver of sustainable performance?
A sales event (convention, kick-off, sales challenge, launch seminar) only becomes a driver of performance when it is part of a comprehensive strategy, rather than a standalone highlight.
Its value is not measured by attendance rates, but by its ability to support specific business objectives and trigger lasting momentum. The decisive moment is not the event itself, but its continuation in the weeks that follow: an activation plan, managerial follow-up, and tracking of commitments.
Managing sales performance in 2026: truly useful indicators
In 2026, sales performance management will no longer rely on a multitude of indicators, but rather on the selection of truly actionable KPIs. Weighted pipeline, conversion rate, sales cycle, deal value, forecast reliability, and customer loyalty will become the key benchmarks for structuring a clear, decision-oriented dashboard focused on sustainable performance.
FAQ
Do you have any questions?
The answers can be found here.
How can a sales seminar really impact my sales results?
While the fixed salary is the basic element in attracting employees, motivation and loyalty are closely linked to the relevance of Total Rewards. Variable salaries and profit-sharing policies (profit-sharing, profit-sharing, matching contributions, etc.) have a major impact on motivation and a sense of belonging.
What is the format of your seminar and how long does it last?
If well used and communicated, all the elements of the global remuneration package are tools that have an impact on loyalty (health insurance, provident scheme, benefits in kind, etc.).
What kind of support is offered after the seminar?
Compensation is a strategic and sensitive subject. Communication is essential at different stages of our support (upstream, during, and downstream...), with the various key players involved (Codir, operational managers, social partners, employees concerned).