Strategic business consulting
Optimize your sales performance
Improve your 7 performance mudas: organization, processes, steering and management, sales methods, compensation, tools.
+More than 1,500 companies place their trust in us
Your challenges
Understanding your challenges
"We're getting results, but we don't really know why or how to do better.
"Our ambitions are clear, but the field alignment is not".
"We feel we've reached a glass ceiling, but we don't know where it's coming from".
Benefits
The benefits of diagnosis
Moving from a "gut-feel" analysis to a factual and convergent one
An operational and engaging action plan
Growth by unlocking your brakes to unleash conquest and margins
4 steps
The stages of support
Step 1
Immersion dive with your teams and managers
Step 2
Evaluate your MCR Sales Index: the 7 points where value is created/destroyed
Step 3
Benefit from an innovative and specific sales method
Step 4
Supporting the implementation of the growth and training plan
MCR Selling in figures
Behind thousands of success stories is MCR Selling
Key figures
+35%
overall performance through better prioritization of markets and resources
Key figures
-20%
commercial costs by eliminating low value-added actions
"More appointments, more productivity, more efficiency. MCR support has really helped our teams progress."
Benjamin Herdalot
CHR Sales Manager, Nespresso
Our strengths
Key figures and impact
Our mission is to provide tailor-made solutions for the sustainable growth of companies and their employees.
Supported customers
Years of experience
Assignments completed
Tips & News
Our latest news
Back-to-School Season: Why the First Six Weeks Set the Tone for the Second Half of the Year
The first six weeks of the new school year set the pace for the second semester, but the natural tendency is to ramp up activity without taking back control. The result: a pipeline that’s anything but reliable and a backlog that comes back to haunt you in December.
Summer Break: Don't Let Your Sales Management Take a Vacation
Summer is the ideal time to take control of—rather than simply endure—the slowdown in business. Four key strategies to implement: a mid-year review, monitoring of key accounts, a back-to-business plan, and a sales seminar—all prepared in advance. What isn’t addressed this summer won’t be addressed amid the rush of September.
Sales Management and Performance Management: Use the Mid-Year Review to Set the Stage for a Successful Second Half of the Year
At the end of the first half of the year, sales management focuses on three key areas: assessing mid-year performance, navigating the summer lull without losing momentum, and preparing for a strong start to the second half of the year. The data is clear: the difference between an average team and a top-performing team isn’t about talent—it’s about management. Here’s how to empower your teams to outperform.
FAQ
Do you have any questions?
The answers can be found here.
How quickly can we achieve the first results?
While the fixed salary is the basic element in attracting employees, motivation and loyalty are closely linked to the relevance of Total Rewards. Variable salaries and profit-sharing policies (profit-sharing, profit-sharing, matching contributions, etc.) have a major impact on motivation and a sense of belonging.
Is there a minimum number of sales reps required to launch a mission?
If well used and communicated, all the elements of the global remuneration package are tools that have an impact on loyalty (health insurance, provident scheme, benefits in kind, etc.).
Are you exclusively B2B?
Compensation is a strategic and sensitive subject. Communication is essential at different stages of our support (upstream, during, and downstream...), with the various key players involved (Codir, operational managers, social partners, employees concerned).